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INTRODUCTION

Content is the high-quality information you are delivering to your audience, viewers, customers or clients, etc.

Your information might be in terms of text, blog posts, articles, videos, infographics, podcasts, interviews, webinars, Emails or landing pages, etc.

The whole internet is running and making revenue because of the high-quality content.

For any business to grow, we must create relevant and valuable content.

Even though we create loads of content, and we don’t know, how, where, and to whom we must deliver our content, then all our valuable content will go for a toss.

Hence, content marketing strategy is one of the best strategies, we must use effectively to grow our business.

In this article, we are going to discuss 7 important things on how to do content marketing,

  1. Set your Mission statement
  2. Set your KPIs (Key Performance Indicators)
  3. Know your audience
  4. Choose the relevant topic based on your business product or service
  5. Figure out the type of content on that you can work effectively
  6. Consistency is the key
  7. Longer and detailed content

Let’s get into more detail on the listed strategies to focus on consistent action.

 

Set your Mission Statement

Are you thinking about why a mission statement is required? Because if we are creating anything or want to do something unless we know ‘WHY’ we are unable to proceed right?

Hence, while creating content also, we must define the purpose of creating the particular content. We must know what we are planning to achieve from creating this piece of content.

In fact, the ‘WHY’ matters a lot in any kind of work, especially in business. I believe you might have not seen any reputed companies that don’t define their Mission statement.

In simple, “Why” Is what defines your ultimate GOAL.

 

Set your KPI (Key Performance Indicator)

KPI is an indicator of progress to focus on measuring our intended results.

As Load Kelvin famously said “If you cannot measure it, you cannot improve it”

Measuring means an assessment or evaluation. Whether in personal development or business. Without assessment, we cannot see exponential growth.

We must set a target and track the progress against that target and achieve the desired results.

KPI is directly connected to ‘CONVERSION’.

This conversion depends on many things say, Input, process, and end results which are interrelated.

Like, Input measures the content, quality, and quantity.

Process measures quality, consistency, and efficiency.

Finally, the end results measure the sales and conversion.

When it comes to Google Ads, KPI measures are based on Impression, Cost per Conversion, Click Through Rate, Conversion Rate, Average Position, etc.

When it comes to Facebook Ads, KPI measures are based on Impression, Reach, Click-Through-Rate, Page View, Post shares, Add to cart, Subscribers, purchase, and so on.

 

Know Your Audience

Knowing your audience is not a simple process. However, it is the most important thing that you should not ignore at any point in time.

There are several ways you can implement to know your audience are, conducting surveys, creating polls, running paid ad campaigns on Facebook and Google, keeping an eye on your competitors, and monitoring the audience reviews, feedbacks and the questions raised by them.

Keep experimenting with your content, products, and also services, conduct webinars, and so on.

There is no hard and fast rule, but the ultimate goal is to find your target audience.

Knowing your audience only will help you to convert them into your paid customers in long term.

 

Choose the relevant topic based on your business product or service

Even though the business is a Macro level niche, the products you choose for individual content must be micro-niche.

If you choose the micro-niche, it is easy for you to focus in-depth. Always the detailed and in-depth information attracts the customers.

Create relevant focussed content around the particular product and service.

If you drag the attention from your valuable content, it is easy to build trust.

As you already know, the transaction is possible, only when your customer trusts you.

 

Figure out the type of content on that you can work effectively

This is most important. You already know CONTENT IS A KING for any business.

As I mentioned in the beginning, there are many ways, you can deliver your content.

It might be through Text, blog posts, articles, videos, podcasts, infographics, webinars, and much more.

It is excellent when you are able to deliver in all the possible ways. Or else, you can find your own way that you are very comfortable with.

Ultimately, how you communicate with your audience and how you are engaging them with your content matters a lot.

When I say communicating, it doesn’t mean that how you convince them to buy. Actually, you need to educate them about your products and services and how they take them from their current state to their desired state.

 

Consistency is the key

I need not explain how important it is. This is where most of us will fail. But there is no excuse for not being consistent.

Consistency is the key to keeping your audience engaged with your content. If you are consistent and you are reachable, then only your audience will trust you.

You can also use different types of content (Blogs, videos, podcasts, etc.) to be consistent.

 

Longer and detailed content

When it comes to short and longer content, there is always a debate that never ends.

Some like short piece of content which is easy to understand and memorize. Some would like the long and detailed content which gives in-depth knowledge.

It depends on the individual, and how he or she thinks. For someone, even 1000 words articles felt like lengthy content. Some might read even 5000 words of an article with a lot of interest till the end. Everything depends on the quality of content and also the individual mindset.

However, always focus on the detailed content. Because each and every person will have a lot of questions in their mind.  We need to understand their pain and requirements and need to provide the solutions through your content.

 

CONCLUSION

Creating high-quality content is the basic and also a very important strategy to run and scale your business.

Determine the mission statement i.e., the goal of your content, know your audience and deliver your content in an effective way that you are comfortable with.

Keep your audience engaged with your content and build trust with your consistent effort.

Understand the pain and questions of your audience and produce longer and more detailed content that answers all their questions.

Ultimately convert your audience into your ideal customer.

Cheers,

Devika.